On-Call Tours
Transform any website into a true touring and leasing solution—by pairing immersive and engaging content with a live agent. Prospects navigate a personalized, 100% online tour experience—supported by a Live Tour Guide, either from your staff or a RealPage agent—boosting leasing agent efficiency, reducing labor costs and staffing requirements, getting more tours, and closing more leases.
My Role: Strategy / Design / UX
Audience
Multifamily residents and prospects who are looking to do any of the following:
Tour an apartment and/or property
Find unit availability and pricing
Lease an apartment online
Find out general information on the property or available units.
Multifamily leasing agents who are expected to help prospects tour and lease an apartment.
Challenge
COVID presented the world with a lot challenges in 2020. The number challenge RealPage faced with COVID was asked by many of our clients. “How are we going to continue to show and lease apartments during lockdown, social distancing and people who are nervous to interact with others?” Renting an apartment for the prospect, resident or leasing agent has always been an in-person buying journey.
How do we create a 100% virtual and online experience that allows prospect/resident to tour or see any apartment and lease that apartment? How do we make that experience easy on the leasing agent? How do we give the leasing agent a face-to-face experience?
Outcome
Improved Experience, Lower Costs
For prospects who want an exceptional touring options, On-Call Live Tours is the perfect solution–enabling prospects to navigate through a personalized online tour with high-quality 3D walkthroughs including floorplans, interactive site maps, drone video and professional photography. Plus, prospects can connect with a Live Tour Guide at the click of a button. This anytime, anywhere solution increases the likelihood of a signed lease without the prospect ever having to be on-site–while streamlining leasing agents’ time, allowing them to focus on resident retention efforts.
“In our industry, we used to hold the reins when it came to giving appointments and tours. Now those roles have swapped out and we are allowing out customers to dictate how and where we meet them. Virtual tours technology helps us meet their needs”
— Vice President of Information Management, JVM Realty Corp